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Find Winning Ad Creative Combinations with Claude Cowork and Meta MCP

Rishi Lalwani Pro
2 comments

Apps it uses

I use Claude Cowork and Meta MCP to map my existing ad creative data and find winning combinations.

Once the data is mapped, I can usually identify one concept that wins more often than the others, has absorbed more spend, and still maintains an efficient CPA. That is the winning concept, and it is where I should focus 60% to 80% of my production time.

Step-by-step

  1. I connect Claude Cowork to Meta MCP and Google Drive.
  2. I place the brief for every ad I published in the past 365 days into one Google Drive folder. Each brief includes the script, format, offer, and persona it was written for.
  3. I prompt Claude to work through the Drive folder and build a spreadsheet tagging every ad by persona, angle, offer, and format.
  4. I prompt Claude to pull each ad’s spend and CPA through Meta MCP and add those metrics to the spreadsheet.
  5. I ask Claude to turn the spreadsheet into a flowchart in which persona branches into angle, angle branches into offer, and offer branches into format. Each branch includes its spend and CPA.

After the data is mapped, I use the flowchart to identify the winning concept and prioritize it in production.

Industry
Advertising & Marketing

2 comments

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Alper Tayfur

This is a really useful way to turn ad history into a production decision instead of just another performance report. I like that you’re connecting the creative variables to actual spend and CPA, then using that to decide where 60–80% of production time should go. Do you also look for combinations that have strong CPA but haven’t received enough spend yet?

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