Rishi Lalwani pro 1H AGO

Organic social content is one of the best sources of ideas for ads, so I built a workflow that finds short-form videos performing well in my niches, analyzes why they work, and rewrites the strongest hooks for my brand. Apify scrapes Instagram Reels by hashtag and TikTok videos by keyword across three niches: AI, productivity, and career growth. The workflow filters for English-language videos posted within the last 15 days that are 15–90 seconds long and have more than 50,000 plays. It then ranks them by engagement rate rather than views alone. A simple log file tracks every video I’ve already analyzed, so the workflow doesn’t process the same video twice. ElevenLabs transcribes each video’s audio. Claude then extracts the exact opening line, identifies the hook formula and video structure, and writes a version of the hook for my brand. Everything is compiled into one dated document with the top three discoveries, the strongest hook from the run, and any new patterns I haven’t tried yet. With one command—"Run research"—I get about 20 proven hooks and video structures to test in ads for less than $1 per run. Step-by-step: 1. I use Apify to scrape Instagram Reels by hashtag and TikTok videos by keyword across the AI, productivity, and career growth niches. 2. I filter the results for English-language videos posted within the last 15 days, 15–90 seconds long, with more than 50,000 plays. 3. I rank the remaining videos by engagement rate instead of views alone. 4. I check a log file to skip videos I’ve already analyzed. 5. I use ElevenLabs to transcribe each video’s audio. 6. I ask Claude to extract each video’s exact opening line, hook formula, and structure, then rewrite the hook for my brand. 7. I compile the results into one dated document with the top three discoveries, the strongest hook from the run, and new patterns to test. 8. I run the workflow with the command "Run research" to generate about 20 hooks and video structures for ad testing at a cost of less than $1 per run.