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I connected Claude Code to Apify's API to scrape high-performing content from IG/TikTok for ad creative inspiration, and to ElevenLabs' API to automatically transcribe videos — so I can analyze not just visuals, but the exact hooks, pacing, and language top creators are using. From there, I developed a scriptwriting system that takes rough thoughts on a hook and angle and turns them into ad scripts, drawing inspiration from winners and applying proven copywriting principles. After generating, it also grades itself against a 12-point rubric. If it doesn't score at least 90%, it rewrites until it does. I then feed it back in and say, "This is the final version." It analyzes the changes I made and updates its understanding of my style. Step-by-step: 1. I connected Claude Code to Apify’s API for collecting high-performing Instagram and TikTok content. 2. I connected ElevenLabs’ API so the workflow could automatically transcribe each video. 3. I analyzed the winning examples for their hooks, pacing, visual patterns, and exact language. 4. I fed the system a rough hook and angle and had it draft ad scripts using those proven patterns. 5. I created a 12-point grading rubric and required a rewrite whenever a script scored below 90%. 6. After making my own final edits, I fed the approved version back into the system so it could learn my style.

Organic social content is one of the best sources of ideas for ads, so I built a workflow that finds short-form videos performing well in my niches, analyzes why they work, and rewrites the strongest hooks for my brand. Apify scrapes Instagram Reels by hashtag and TikTok videos by keyword across three niches: AI, productivity, and career growth. The workflow filters for English-language videos posted within the last 15 days that are 15–90 seconds long and have more than 50,000 plays. It then ranks them by engagement rate rather than views alone. A simple log file tracks every video I’ve already analyzed, so the workflow doesn’t process the same video twice. ElevenLabs transcribes each video’s audio. Claude then extracts the exact opening line, identifies the hook formula and video structure, and writes a version of the hook for my brand. Everything is compiled into one dated document with the top three discoveries, the strongest hook from the run, and any new patterns I haven’t tried yet. With one command—"Run research"—I get about 20 proven hooks and video structures to test in ads for less than $1 per run. Step-by-step: 1. I use Apify to scrape Instagram Reels by hashtag and TikTok videos by keyword across the AI, productivity, and career growth niches. 2. I filter the results for English-language videos posted within the last 15 days, 15–90 seconds long, with more than 50,000 plays. 3. I rank the remaining videos by engagement rate instead of views alone. 4. I check a log file to skip videos I’ve already analyzed. 5. I use ElevenLabs to transcribe each video’s audio. 6. I ask Claude to extract each video’s exact opening line, hook formula, and structure, then rewrite the hook for my brand. 7. I compile the results into one dated document with the top three discoveries, the strongest hook from the run, and new patterns to test. 8. I run the workflow with the command "Run research" to generate about 20 hooks and video structures for ad testing at a cost of less than $1 per run.

I built a band scraper to identify bands on Bandcamp, interact with them, and offer mixing and mastering services. A daily cron job runs an Apify Bandcamp scraper, stores the data, and supports a website hosted on Lightsail. Step-by-step: 1. I configured an Apify Bandcamp scraper to collect band data. 2. I scheduled the scraper to run daily with a cron job. 3. I stored the collected data. 4. I used the data to interact with bands and offer mixing and mastering services through a website hosted on Lightsail.