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I’m the Export and Operations Manager at Supreme Poultry & Chickens, an Australian poultry processing business. My original request to ChatGPT was straightforward: find and track grants that could help us grow our business. As we worked together, I began to see the potential to build a management system that could organise our operations and help us prepare a business case when an opportunity arose. That led me to discover Sites and the possibility of building our own system. We already use SafetyCulture for inspections. It also offers maintenance functionality, but that system didn’t connect with the other parts of our management processes in the way we needed. We wanted our records, schedules, and actions connected across the business. Over roughly ten weeks, working with ChatGPT and Sites, we progressively developed the Supreme Poultry Management System (SPMS). It brings together: * Export enquiries, customers, and shipping schedules * Purchase orders and approvals * Vehicles, registration, insurance, and inspection dates * Assets, maintenance schedules, and job history * Supplier certificates and HACCP records * Environmental compliance and complaints * Water management and daily processing records * Dashboards and operational reporting * A central 45-day action calendar * A system backup module Behind SPMS, we also built a database that stores the records and supports the system. It provides a shared foundation for the different modules, allowing information to be linked across our management processes. The database stores the underlying records and history, while SPMS makes that information accessible through screens, reports, and the action calendar. Water management is a particularly important example. Water is one of the most critical factors in our poultry processing business. SPMS receives tank-level readings from a laser-operated monitoring device that transmits data over the 4G network. We placed a water management widget at the top of every SPMS page, keeping that information visible wherever we’re working and helping us stay on top of our water supply throughout the day. The process hasn’t been without setbacks. At one stage, we nearly lost the whole system, and I had to rebuild it using screenshots I had saved. That experience made backups a priority. We’ve since built a dedicated backup module and now back up the system regularly. For anyone following a similar path, I recommend establishing backups early. The most useful part has been turning our actual business rules and priorities into system behaviour. An export order needs to remain visible until it ships. Completing a recurring maintenance job should preserve its history and its next scheduled occurrence. Supplier certificates need expiry tracking and a record of whether replacements have been requested. Critical operational information, such as water management, needs to stay visible across the system. We developed the system progressively: describe a problem or process, build the workflow, use it in daily operations, and then refine it. Here’s how someone else could recreate the approach: Step-by-step: 1. Start with a real business need. Ours was finding grants. 2. Gather the records, spreadsheets, and forms you already use. 3. Explain how the process works, including responsibilities, deadlines, and exceptions. 4. Use ChatGPT and Sites to build one manageable module, with a database to store its records. 5. Establish regular backups early and check that you can restore them. 6. Check the module against real examples and refine it through daily use. 7. Add related modules, connecting shared database records and actions. 8. Identify your most critical operational information and keep it visible wherever people work in the system. This is the starting prompt I used: “Help me build a management system for my business using Sites, backed by a database for our records. Start with [workflow]. These are our current records and business rules. Identify missing information, help me build the first module and its database structure, and check it against real examples. Include a backup and recovery process, and a shared widget across pages for [critical operational information].” SPMS is still evolving. What started as a grant search has become a practical tool for managing our business and building an organised foundation to support future growth.

I’m a commercial excellence consultant for industrial B2B businesses, and very few of the clients I speak with have a current view of the competition in their market. Nobody has mapped the competitive landscape recently—sometimes they never have. Clients can often name the companies in the market, but they can’t explain what those competitors do differently or why a customer would choose one over them. That gap is expensive. The mid-market manufacturers I work with, typically in the $75 million to $300 million range, usually don’t have a strategy team to close it. The alternatives are consulting rates for research that goes stale as soon as it’s delivered or a generic template that says the same five things about every market. Neither option is necessarily wrong, but neither is very useful. So I built a Claude Skill: an instruction set that runs live research every time instead of pattern-matching to a generic answer. The input is simple: the company name, its brand voice, the research scope, the geography, and a known competitor list if one is available. Before researching a single competitor, the Skill states the decision the report needs to inform—for example, whether to enter a vertical, how to price against a rival, or where to direct sales next quarter. It checks the client’s own website and capabilities next; an early version once recommended something the client already had. It then maps the competitive field across five tiers: direct, adjacent, disruptor, new entrant, and aspirational for PE-backed clients. It checks Asia-Pacific specifically because that’s the blind spot I’ve seen missed most often. Market size carries a confidence flag instead of false precision. Findings become battlecards phrased the way reps actually talk, rather than in analyst language. The report also includes a threat ranking with a timeline attached, then closes with three opportunities, three risks, and four to six moves for the quarter. Every recommendation is filtered through the original decision instead of being included simply because the research was interesting. The output is two files: an interactive HTML report and a matching PDF. Both are built entirely in HTML and CSS rather than with canvas charts, which can break in exactly the ways that matter—blank on load or missing from the PDF. None of what makes this useful is the AI itself. The important work is naming the decision before researching a competitor, checking what the client already has, tagging confidence instead of faking precision, and writing like a rep rather than an analyst. That’s the difference between a report that gets skimmed once and one that gets acted on. This is one piece of a bigger system I run for industrial manufacturers applying AI to their commercial function. I teach the underlying version of this workflow live. Step-by-step: 1. I provide Claude Skill with the company name, brand voice, research scope, geography, and known competitor list, if available. 2. I define the decision the report needs to inform, such as entering a vertical, pricing against a rival, or directing sales next quarter. 3. I have the Skill check the client’s website and capabilities before researching competitors. 4. I map the competitive field across direct, adjacent, disruptor, new entrant, and, for PE-backed clients, aspirational competitors. 5. I check Asia-Pacific specifically to address a commonly missed blind spot. 6. I assign confidence flags to market-size estimates rather than presenting false precision. 7. I turn the findings into sales-rep-friendly battlecards and add a threat ranking with a timeline. 8. I close the report with three opportunities, three risks, and four to six quarterly moves tied back to the original decision. 9. I deliver the result as an interactive HTML report and a matching PDF, using HTML and CSS instead of canvas charts.

I built a predictive maintenance workflow in Awish for one of my manufacturing clients. The client had machine telemetry, production data, and maintenance history spread across different systems. The problem wasn’t collecting the data—it was spotting failure risk early enough to act. I built a custom Awish workflow that continuously checks machine telemetry and production signals in Snowflake alongside asset, meter, and maintenance history from MaintainX. When it detects abnormal performance or increasing failure risk, it identifies the affected equipment, estimates the likely operational impact, and prepares a recommended maintenance action. Nothing is scheduled automatically at that point. The recommendation first goes to the maintenance manager in Microsoft Teams for approval. Once approved, Awish creates and assigns the work order in MaintainX, then keeps tracking and updating its status until the maintenance is completed. The useful part is that the system does not wait for a machine to fail before maintenance starts, but it also does not let AI make the maintenance decision on its own. The analysis is automated, while the actual intervention still requires human approval. Step-by-step: 1. I described the maintenance process I wanted in the Awish chat. 2. Awish planned the workflow and selected Snowflake, MaintainX, and Microsoft Teams for the required steps. 3. I connected the client’s accounts and approved the automation plan. 4. Awish continuously analyzed production and telemetry data in Snowflake together with MaintainX asset, meter, and maintenance history. 5. When it detected abnormal behavior or increasing failure risk, it identified the affected equipment and estimated the likely operational impact. 6. It prepared a recommended maintenance action and sent it to the maintenance manager in Microsoft Teams. 7. Once the manager approved the recommendation, Awish created and assigned the work order in MaintainX. 8. The workflow continued tracking the work order and updating its status until the maintenance was completed. Trigger → Analyze → Approval → Action Machine signals → Failure-risk analysis → Teams approval → MaintainX work order

A chocolate factory client had a simple but expensive sales problem: good conversations with buyers sometimes went quiet because nobody followed up at the right time. Some opportunities were waiting on sample feedback, pricing, private-label details, minimum order quantities (MOQs), packaging, or distributor discussions. The opportunities were still active, but they were easy to lose track of. I built a follow-up workflow for the client in Awish. Step-by-step: 1. I opened the Awish chat and wrote: “Track our open sales opportunities from Microsoft Teams and Google Sheets. Every business day, review the latest customer conversation, sales stage, planned follow-up date, customer interest, and how long we’ve been out of touch. Find opportunities that need follow-up around samples, quotations, private label, MOQ, packaging, or distribution. Explain why each customer should be contacted, recommend the next action, and prepare a personalized Teams follow-up message based on the real conversation history. Never send anything without the salesperson’s approval. When the customer replies, close the old follow-up action and update the Sales Master record.” 2. Awish understood the request, planned the workflow, and selected Microsoft Teams and Google Sheets for the process. 3. I connected the client’s accounts, reviewed the plan, and approved the automation. 4. When a new customer conversation takes place in Teams, Awish updates the related sales record. 5. Every business day, it reviews open opportunities and finds deals that are overdue, at risk, or ready for the next follow-up. 6. For each opportunity, it explains why follow-up is needed and what the salesperson should do next. 7. Awish prepares a personalized Teams message using the actual conversation history, but waits for the salesperson’s approval before sending anything. 8. When the customer responds, the previous follow-up is closed and the opportunity status in Google Sheets is updated automatically. Now the sales team gets a prioritized daily list of who needs attention, why they need attention, and what the next message should be—without manually reviewing every old conversation. I want to keep building more workflows like this for real businesses. If you have a complex, repetitive process in your company that you think should be automated but you’re not sure how to build it, send it to me. I’d be happy to see if I can turn it into a working automation with Awish.