Tony Ojeda North Carolina, USA 2H AGO

Design taste is hard to put into words. I may know immediately that one website, presentation, report, or graphic feels right and another doesn't, but still struggle to explain whether the difference comes from the typography, spacing, colors, density, layout, or overall aesthetic. That makes working with AI frustrating. If I can't describe what I want, the AI has to guess. Instead of trying to explain my design taste upfront, I turned the process into an iterative visual feedback loop. I first asked the AI to suggest existing websites with different design styles so I could identify examples I liked. Once it had those references, I asked it to create three substantially different HTML mockups for the same content. I picked the direction I liked best, explained what I liked and disliked, and had the AI generate another set of alternatives based on that feedback. After about three rounds, the AI had a much better understanding of my design preferences than I could have given it in a written prompt. The basic loop is: show me examples → I choose → generate alternatives → I react → refine → repeat. This is essentially preference elicitation through examples. Research on human-AI interaction has similarly found that people can refine difficult-to-articulate preferences by reacting to concrete alternatives rather than specifying everything upfront. Step-by-step: 1. I asked the AI for several visual references, including websites or designs that represented distinctly different styles. 2. I reviewed the examples and identified the ones I liked. I didn't need sophisticated design terminology; I simply described what I preferred and anything obvious that I liked or disliked. 3. I gave the AI something real to design. I used an actual report I was working on so I could evaluate the styles in context. 4. I asked the AI to create three substantially different visual directions rather than minor variations of the same design. 5. I chose the direction closest to my taste and explained what I liked, what I didn't, and which elements from the other versions I wanted to incorporate. 6. I asked the AI to generate three new alternatives using everything it had learned so far. 7. I repeated the process until the designs began to converge. I did roughly three rounds, with each round narrowing the design space and giving the AI more information about my preferences. 8. I asked the AI to summarize what it had learned into reusable design guidelines so future projects could start with those preferences. Instead of trying to translate an aesthetic preference into design terminology, I let the AI learn my taste from my choices. The important shift is simple: don't describe what you like—show, choose, react, and refine. This can work for websites, presentations, reports, branding, graphics, interior design, clothing, invitations, or almost anything else where I know what I like when I see it.