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Alper Tayfur

Monitor Hotel Travel Trends and Create Marketing Opportunities with Awish

I’ve been using the Awish app I built less as an automation builder and more as a way to solve specific business problems people bring me. One hotel client, Aurelia Bay Hotel, had an interesting marketing problem. They could see travel trends across search, Instagram, YouTube, website traffic, and ads, but connecting those signals early enough to spot a real campaign or guest-experience opportunity was difficult. I built an automation for them with Awish and gave it to them to test. Step-by-step: 1. I opened the Awish chat and wrote: “For Aurelia Bay Hotel, monitor Google Trends, YouTube, Instagram, Google Analytics, and Google Ads every day. Find rising interests around Dubai travel, staycations, family trips, wellness, dining, events, and hotel experiences. Cross-check those trends with social engagement, website behavior, and campaign performance. Rank the strongest opportunities, send them to the marketing team in Microsoft Teams for approval, and create a campaign or guest-experience opportunity brief in SharePoint for anything they approve.” 2. Awish understood what I wanted, planned the complete workflow, and selected the apps required for each step. 3. I reviewed the plan, connected the client’s accounts, and approved it. 4. Awish added Microsoft Teams as the human approval step and SharePoint for the final opportunity briefs. 5. Once everything was connected, Awish built the workflow and started running it daily. 6. It now cross-checks trend growth, social engagement, website behavior, and ad performance. When it finds a strong opportunity, the marketing team gets the evidence in Teams. If they approve it, Awish creates the full campaign or guest-experience brief in SharePoint. The useful part is that a trend isn’t treated as an opportunity just because it is growing on one platform. Awish checks whether the same signal is appearing across the business before recommending action. Do you have any time-consuming, repetitive tasks or problematic aspects in your job? I would be happy to develop an automation solution for you as well.

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#aiagents#consumertrends#marketingautomation

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