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Yesterday, I built a social media workflow in Awish for a business that wanted to post more consistently without managing three platforms manually. The idea was simple: let Awish understand the business first, then use that context to plan different content for Instagram, LinkedIn, and X instead of reposting the same thing everywhere. I built the entire workflow by describing what I wanted in the Awish chat. Step-by-step: 1. I opened Awish and wrote: “Analyze this business from its website. Based on what the company does, its audience, products, and positioning, create separate content plans for Instagram, LinkedIn, and X. Generate the posts, publish them automatically at the times I choose, analyze how each post performs, and send me the important insights on WhatsApp. I also want to be able to manage the workflow from WhatsApp.” 2. Awish analyzed the website, understood the business, and planned the complete content workflow. 3. I connected the company’s Instagram, LinkedIn, X, and WhatsApp accounts and approved the plan. 4. Awish created a different content strategy for each platform instead of copying the same post everywhere: more visual content for Instagram, business-focused posts for LinkedIn, and shorter, conversation-driven posts for X. 5. I chose the publishing schedule, and Awish started creating and publishing the posts automatically at those times. 6. After publishing, Awish tracked performance and analyzed which topics, formats, and messages were getting the strongest response on each platform. 7. Awish sent me short WhatsApp updates with the important insights, such as which post performed best, what topic was gaining traction, and what it recommended changing next. 8. I could also manage the automation directly from WhatsApp by asking what was scheduled, changing a publishing time, requesting another post, pausing publishing, or asking for the latest performance summary without opening Awish. The useful part for me is that this is not just automatic posting. The workflow starts by understanding the business, treats each social platform differently, learns from what gets published, and keeps the whole process manageable from WhatsApp.

I’ve been using the Awish app I built less as an automation builder and more as a way to solve specific business problems people bring me. One hotel client, Aurelia Bay Hotel, had an interesting marketing problem. They could see travel trends across search, Instagram, YouTube, website traffic, and ads, but connecting those signals early enough to spot a real campaign or guest-experience opportunity was difficult. I built an automation for them with Awish and gave it to them to test. Step-by-step: 1. I opened the Awish chat and wrote: “For Aurelia Bay Hotel, monitor Google Trends, YouTube, Instagram, Google Analytics, and Google Ads every day. Find rising interests around Dubai travel, staycations, family trips, wellness, dining, events, and hotel experiences. Cross-check those trends with social engagement, website behavior, and campaign performance. Rank the strongest opportunities, send them to the marketing team in Microsoft Teams for approval, and create a campaign or guest-experience opportunity brief in SharePoint for anything they approve.” 2. Awish understood what I wanted, planned the complete workflow, and selected the apps required for each step. 3. I reviewed the plan, connected the client’s accounts, and approved it. 4. Awish added Microsoft Teams as the human approval step and SharePoint for the final opportunity briefs. 5. Once everything was connected, Awish built the workflow and started running it daily. 6. It now cross-checks trend growth, social engagement, website behavior, and ad performance. When it finds a strong opportunity, the marketing team gets the evidence in Teams. If they approve it, Awish creates the full campaign or guest-experience brief in SharePoint. The useful part is that a trend isn’t treated as an opportunity just because it is growing on one platform. Awish checks whether the same signal is appearing across the business before recommending action. Do you have any time-consuming, repetitive tasks or problematic aspects in your job? I would be happy to develop an automation solution for you as well.

I wanted to see what Awish would automate first if I gave it a real client business instead of a predefined workflow. I used Martolia Marble, one of my previous clients, and gave Awish the website. I asked it to analyze the business, suggest automations that could support growth, and build them only after I approved them. Awish analyzed the website and proposed several opportunities. I chose two: a lead generation and email outreach workflow, and an Instagram workflow that tracks relevant trends, plans content, creates posts, and publishes them. Step-by-step: 1. I gave Awish the Martolia Marble website and asked it to analyze the business. 2. Awish identified areas where automation could support growth and suggested workflows. 3. I approved a lead generation workflow that finds relevant prospects and prepares personalized email outreach. 4. Awish selected the required apps, I connected the accounts, and the agents built the workflow. 5. I also approved an Instagram workflow that analyzes relevant trends, plans upcoming content, creates the posts, and publishes them. 6. Once the accounts were connected, both automations were ready to run without me manually building each step. What I liked most was starting with the business rather than with an automation idea. I gave Awish the website, reviewed its suggestions, and approved only the workflows that made sense for the client.