published mar 17, 2026
Members get every guide, course, and $1,000+ in partner perks.
This guide shows you how to generate a cohesive ecommerce product photo set using Grok’s Aurora model. You will start with one phone photo, create an anchor studio image, then build additional images from that shot so the full set looks like it came from the same session.
You will create a reusable set of 5–6 product images covering the kinds of visuals high-converting listings use.
Once your prompts are dialed in, reuse the same framework across products, seasons, and listing formats to keep your brand imagery consistent.
Go to grok.com, upload your product photo, and generate your first styled studio shot. This will become the anchor image that the rest of the shoot builds from.
Aurora responds well to photography terminology, so write your prompt like a creative brief you would hand to a photographer.
Product photo of [your product] on a matte black surface, soft box lighting from the upper left, subtle shadow, dark gray gradient background, shot on 85mm lens, f/2.8, shallow depth of field, commercial product photography, minimalist aestheticPro tip: Switch up the surface and background gradient colors to better match your brand.
Once this image is generated, you have your anchor shot.
To keep the studio environment consistent, select your anchor shot before running the next prompts. If you cannot find it, drag the image in or upload it again.
Generate a three-quarter angle shot:
Same product, same studio setup. Three-quarter angle from the right, soft box lighting from upper left, matte black surface, dark gray background, 50mm lens, sharp focus with soft background blurGenerate a detail close-up:
Swap out “logo and fabric texture” for details that are relevant to your product.
Extreme close-up of [your product] focusing on the logo and fabric texture, macro photography, soft directional light from the left, 100mm macro lens, f/4, same studio as previous shotsLay these images next to your anchor shot. They should feel cohesive: the same studio energy, with different angles and details.
Create stylized images that can work on your product page, in ads, or on social media. Swap in your specific product and the way people use it.
Generate a lifestyle shot:
A person wearing the hat, in the same studio, shot on an 85mm lens, editorial sports photography.Swap out “editorial sports photography” for a photography style that fits your brand.
Generate a flat lay:
Flat lay of [your product] on a desk in the same studio alongside sunglasses, a game ticket, and a coffee cup, overhead shot, natural window light, warm tones, magazine editorial styleReplace the sunglasses, game ticket, and coffee cup with items relevant to your product. You can also reuse the same warm or cool color grading language across your lifestyle shots to make them feel like a set.
Pro tip: When writing lifestyle prompts, name a real camera and lens. “Shot on Canon EOS R5 with 85mm lens” gets noticeably better results than just saying “photograph.”
Lay out all your shots in Canva or another workspace and adjust them as needed.
Keep going
Members get all guides, courses, live sessions, and $1,000+ in partner perks.