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Generate an Actionable SEO Audit Using This Strategy (Works with Any LLM)

Learn how to run a full SEO audit on any website using AI, then turn the results into three usable deliverables: a PDF report, a client-ready slide deck, and a prioritized task workbook.

intermediate 4 steps

Introduction

Learn how to run a full SEO audit on any website using AI, then turn the results into three usable deliverables: a PDF report, a client-ready slide deck, and a prioritized task workbook. The workflow was tested in Manus, Claude, ChatGPT, Gemini, and NotebookLM.

After the audit finishes, ask the tool: “List every tool, connection, and data source you used to complete this audit.” This helps you catch hallucinations and learn what tools you might need to install to improve the report.

Step-by-step 4 steps

Instructions

  1. Step 1 of 4

    Run the audit

    Open whichever AI tool you have access to and paste in the audit prompt with your website URL.

    Prompt 
    Perform a comprehensive SEO audit of [your website URL]. Analyze technical SEO, on-page optimization, content quality, and backlink profile. Give me the top 10 highest-impact fixes ranked by effort vs. results. Cite your data sources for each section. Export the full audit as a PDF report with sections for each category.

    Make sure web browsing is enabled so the LLM can look up data like keywords and domain ratings.

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  2. Step 2 of 4

    Turn it into a slide deck

    Review the PDF report, then ask the AI tool to turn it into a presentation.

    Prompt 
    Turn this audit into a slide deck I can present to a client or stakeholder. Keep it under 10 slides. Include an executive summary, top issues by category, and a recommended action plan with priorities.

    If you are using Claude or ChatGPT, make sure you have the PowerPoint skill installed. In NotebookLM, you can use the slide deck option when it is done.

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  3. Step 3 of 4

    Build the SEO workbook

    The deck is for presenting. This spreadsheet is for doing the work.

    Prompt 
    Create an SEO workbook as a CSV with every issue from the audit. Columns: Issue, Category, Priority (High / Medium / Low), How to Fix, Affected Page URL. Sort by priority.

    Open the CSV in Excel or Google Sheets. You will have a working task list with every issue, how to fix it, which page it affects, and how urgent it is.

    You can import this into any project management tool, hand it to a developer, or work through it yourself.

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  4. Step 4 of 4

    Create a reusable skill

    Once you are done, tell the tool you are using to create a skill or custom GPT based on the process you just ran.

    That way, next time you can drop in a website URL and have it run the full audit, slide deck, and workbook flow automatically.

You're done

That's the whole workflow

Mark it complete to save your progress. Background and answers to common questions follow below.

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Overview Back to the steps

Background and context

Who This Is Useful For

  • Small business owners and freelancers who know their website has SEO problems but do not want to pay for dedicated SEO tools to find them
  • Marketing managers and consultants who need to present SEO findings to a client or stakeholder
  • Anyone managing a website who wants a quick way to find and prioritize high-impact SEO fixes without learning dedicated SEO tools

What You Will Build

You will create a reusable SEO audit package from one website audit.

  • A full PDF report covering technical SEO, on-page optimization, content quality, and backlinks
  • A client-ready slide deck
  • A prioritized Excel workbook with every issue, how to fix it, and which page it affects
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What You Need

  • An account on at least one of: Manus, Claude, ChatGPT, or NotebookLM
  • A website URL to audit, such as your site, a client site, or a competitor site

Going Further

  • Break the workbook into separate sections or CSVs: Overview and Scores, Technical SEO Tasks, On-Page Optimization, Content Refresh, and Backlink Opportunities
  • Save the process as a reusable skill or custom GPT so you can rerun the workflow with a new website URL
  • If you have dedicated SEO tools like SE Ranking or Ahrefs, connect them so the AI can add analysis and presentation on top of those reports