Guides Claude published jun 30, 2026
In this guide, you will learn how to use Claude to scan your website, extract your brand, and generate ad creatives. The Goose Ads skill gives Claude the ability to do this. You will learn how to install it, set it up, and use the free version.
You will set up Goose Ads inside Claude Code and use it to create a small batch of ad creative drafts from a website.
By the end, you should have a GooseWorks brand project, extracted brand details, selected ad templates, a credit estimate, a brand gallery link, and individual creative links you can approve or reject.
Pro tip: You can do this workflow in Claude Code inside the Claude desktop app. If you are on a Mac, install Claude from the Claude download page (https://claude.com/download), then open the Code tab.
For the most cost-effective setup, use GooseWorks to generate draft ads set to low quality, then refine the best concepts with ChatGPT image tools or Nano Banana.
This uses GooseWorks for the part it is best at: scanning your brand, finding templates, and creating fast creative directions. Then you can use another image tool to clean up the final asset, fix text, improve the logo, or resize the ad.
Once you find templates that work, save them. You can ask Claude to search for new templates each week, estimate credits, and wait for approval before generating anything.
Use this prompt:
Find 5 Goose Ads templates that could work for [brand/product]. Return the template links, why each fits, likely offer angle, brand risks, and estimated credits for a small low-quality batch. Do not submit until I approve.The workflow to keep is simple: install GooseWorks, start Claude Code, run /goose-ads, check the brand kit, approve templates and credits, generate one small batch, then refine the best ads before launch.
Open a new Terminal window. You should see a blank window where you can paste commands.
Pro tip: If you are using the Claude desktop app, open the Code tab and ask Claude Code to run npx gooseworks install --all for you. If you are following the exact recorded setup, use Terminal.
Paste this command and press Return:
npx gooseworks install --all
Follow any login or approval steps. This installs the Goose Ads skill so Claude Code can use GooseWorks to create brands, search templates, estimate credits, and generate ads.
The GooseWorks CLI docs (https://docs.gooseworks.ai/concepts/cli) describe the CLI as the installer for GooseWorks skills and MCP servers.
After the installer finishes, stay in Terminal. Type:
claudePress Return to start a new Claude Code thread.
Then run:
/goose-ads create ads for my brand [brand name] [link to your website]For the demo, the command was:
/goose-ads create ads for my brand The Rundown University https://www.rundown.ai/ai-university
Claude will create or find the brand in GooseWorks and start scanning the site. The first scan can take a few minutes. If Claude says research is pending, let it keep working. Do not run the same command again.
Claude should send you a Goose Ads project link. Open it to see the brand information GooseWorks is extracting from your site.
Check the basics:
If GooseWorks misses something, add it before generating ads. In the demo, we added logos and a product page so GooseWorks could extract the Rundown University offer.
Before you generate, ask Claude to summarize the setup:
Read the brand kit. Summarize assets, product_name, offer, audience, pricing/trial details, CTA, and open questions. Pick 3 templates, estimate credits, and wait for approval.This gives you one checkpoint before credits are used.
Goose Ads has a library of ad templates. Use that library for direction, then let Claude pick a few templates that fit your brand.
Ask for a small batch first. Three templates is enough to test the workflow.
Claude should show:
Do not skip the estimate. In the recorded demo, Claude estimated 180 credits for three ads. Treat that as a demo number. The final cost can change based on model, quality, settings, and GooseWorks pricing.
Pro tip: GooseWorks offers free credits, but pricing and credit rules can change. Check GooseWorks pricing (https://gooseworks.ai/#pricing), credits and billing (https://docs.gooseworks.ai/help-center/credits-and-billing), and credit usage (https://docs.gooseworks.ai/help-center/how-credits-are-used) before quoting exact numbers.
After the templates and estimate look right, approve one small batch.
Claude should return:
If the batch is queued, wait. Re-running too quickly can reserve credits twice.
Once the drafts are ready, ask Claude to review them:
Review the generated ads before launch. Return a table with: creative link, template, strongest angle, offer accuracy, brand fit, unsupported claims, edits needed, and whether I should approve, revise, regenerate, or reject it.Then do your own review. Check whether the ad matches the brand, describes the offer accurately, uses the right logo, keeps the text readable, and avoids unsupported claims.
Some drafts will need cleanup. That is fine. The goal is to get useful ad directions faster, then polish the strongest ones before launch.
Keep going
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