You'll have submitted your business claim and Persona's ID check in ChatGPT's Business Hub, fixed your details and read your insights.
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You'll claim your business in ChatGPT's Business Hub and pass Persona's ID check, then, once OpenAI approves, correct your profile, read your insights and, if eligible, set up a business agent. As of November 2026 this is a beta: claiming depends on your location (OpenAI lists no countries), local stores and restaurants can only claim an existing US listing, and agents are only for US online stores and online services.
Step 1 of 7
Sign in with the account that should own the business, find your listing in Business Hub and confirm which account will manage it.
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Find and select your business in Business Hub
Step 1 of 4
Type your business's name into Search business. Use the name customers know it by.
The account that claims becomes the admin. Later the admin can add teammates or give an agency access, and each of them signs in with their own ChatGPT account. So claim from the account the business should keep, not a borrowed or temporary one.
Step 2 of 7
Prove the business is yours with one of the methods ChatGPT offers you. OpenAI then reviews the claim and emails you.
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Pick the method you can finish today. Phone or email is quickest if you answer that line or read that inbox. Website domain suits you if you, or someone you can reach, controls the website's DNS. Shopify store suits you if you sell on Shopify. The ChatGPT app's Shopify listing says connecting syncs your product catalog with Business Hub, and that the app asks for customer data, store owner data and store data such as products and analytics.
If you use Website domain, copy the TXT record from your own screen, never from an example.
Step 3 of 7
Submit Persona's identity check so OpenAI can approve you. Until it's approved you can't publish changes, connect a product feed, see insights or create an agent.
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Persona is a separate identity-checking service, and Continue to Persona hands you over to it. The blue check next to your business name appears when Persona approves you, not when OpenAI approves your claim. OpenAI's launch video shows a check right after a claim, but the help article, updated the same day, says only Persona approval gives it.
Step 4 of 7
Once Persona approves you, correct what ChatGPT shows about your business. OpenAI reviews each change before it appears, which can take time.
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Read my business's website at [your website address]. Write a description of the business for my ChatGPT business profile, under 300 characters including spaces. Say what we sell or offer and where we serve customers. Use only facts stated on the website. Leave out superlatives, awards, prices and any claim the site doesn't make. If the site doesn't say where we serve customers, leave that out. Give me the description, then list the page each fact came from so I can check it.Update your business details
Step 1 of 3
In Edit business info, on About, check Business name, then type a plain description into More about your business. Watch the counter: OpenAI's demo allows 300 characters.
If you created a new profile in Step 1, you may have entered your category and policies already. Check them here anyway. ChatGPT may also use other sources about your business, so keep your website current too. If you sell products, connecting a product feed is a separate, optional task.
Step 5 of 7
Open Insights and learn what each number counts, so you don't read a blank as zero.
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What your insights count
Step 1 of 2
Mentions, shown here with OpenAI's demo numbers, counts answers where ChatGPT references your website, not your name alone. For a local business, it counts times ChatGPT shows a result for that location.
Insights never shows individual prompts or chats. On launch day one tester saw the numbers on a Brand insights tab, with an Agent insights tab for businesses that have published an agent. To see where your brand shows up beyond ChatGPT, use our guide AEO/GEO Part 1: Find Out Where Your Brand Appears in AI Search.
Step 6 of 7
If you run an eligible US online business, open or create a draft agent, check what it knows and tell it how to answer customers. If you don't qualify, skip this step and the next.
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Set up your business agent
Step 1 of 3
In the Agent builder, look under What your agent knows. Business context and Product feed hold the details and products your agent uses to answer customers.
Instructions set how the agent answers, such as what to ask a customer, what to recommend and what tone to take. Facts such as delivery and return terms go in Business context, where you can check them. In the walkthrough, our made-up Larkspur Candle Co. puts its delivery and return terms in Business context, and what to ask, what to recommend and its tone in Instructions.
A business agent answers the public about your business. ChatGPT's workspace agents are a different thing: they help a team internally.
Step 7 of 7
Ask your draft agent a question your customers really ask and fix what it gets wrong. Then publish it, or leave it unpublished.
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Preview and publish your agent
Step 1 of 4
The phone on the right previews your agent, and customers can't reach it until you publish. Type a real customer question into the Message Colorful Clatter box (yours shows your business name).
The agent explains your products and policies and links to your website. It can't complete purchases, make bookings or look up orders, so your site still handles those. Publishing is optional and separate from claiming. We couldn't confirm whether a published agent can be unpublished, so publish when you're happy with the answers, not before.
Finish these steps to complete the guide.
As of November 2026, OpenAI lists no fee for claiming, and the ChatGPT app for Shopify is listed as Free. On launch day one tester saw the claim flow end with an offer of ChatGPT Ads credit and a ChatGPT Business upgrade. Those are separate products, and you need neither to claim.
It depends on your location and type of business, and OpenAI publishes no country list. Local stores and restaurants can only claim an existing US listing, and on launch day one tester's physical-location path ended on a waitlist. Business agents are only for eligible US ecommerce and online-service businesses. Any ChatGPT plan works, free included.
Claiming doesn't guarantee more visibility, placement or sales. Publishing an agent and advertising are separate from claiming, and neither guarantees them either. Ads don't influence ChatGPT's own answers. For an online business, a mention counts when ChatGPT references your website, so the work that counts is a site ChatGPT can find and cite. Our guide AEO/GEO Part 2: Make Your Website Easier for AI to Find and Cite covers it.
OpenAI gives no time for either review. It says review time varies, and it emails you each decision. If you use the domain method, allow extra time: as a general rule, not OpenAI's, a DNS change can take a few hours to show. Plan on about 20 minutes of hands-on work, spread over a few sittings.
Yes. The admin who claimed the business can add teammates and give an agency access in Business Hub. Each person uses their own ChatGPT account, so don't forward your claim invitation. If you claimed inside a ChatGPT workspace, the people you invite may need to be in that workspace. Each brand is claimed separately, and claiming the main brand doesn't claim its locations.
Partly. While a claim is pending you can select Cancel claim, and while Persona is reviewing you can select Cancel submission. An unpublished draft can be deleted: open Business, then the draft profile, then the Overview page, then the three-dot menu at the upper right, and choose Delete draft. A published profile can't be deleted, unpublished or hidden, even by OpenAI Support. OpenAI says a profile created through Persona publishes as soon as it's approved, so if you created a new profile, check every detail before you submit.
Check your connection, then try again.