Step by step 7 steps

1. 1

   Step 1 of 7

   Find your business in Business Hub

   Sign in with the account that should own the business, find your listing in Business Hub and confirm which account will manage it.

   Actions

   • If OpenAI emailed you a claim invitation, open its personal link, sign in with the address that received it and follow the prompts from there instead of searching. Don't forward the invitation.
   • Sign in to ChatGPT with the account that should own the business.
   • Open Business Hub from the ChatGPT sidebar, or go to chatgpt.com/business-hub. OpenAI calls later screens Business or the Business tab, so look for either name.
   • Type your business's name into Search business. Use the name customers know it by.
   • Select your listing. Each row shows the name over the street address, so check the address.
   • If you run an online business and it isn't listed, select the Create row at the top of the results instead.
   • If you selected Create, expect a short profile builder: a contact phone and email (both optional), a category, a short description, then your delivery policy and return policy. It saves the profile as a draft at the end, so have your policies open before you start. This comes from one launch-day test, and it isn't confirmed whether it comes before or after the verification in Step 2.
   • In the Claim [your business] in ChatGPT window, read what claiming gives you and select Get started.
   • Check that the account in the box under You can manage this profile with your current account is the one that should own the business, then select Continue. Continuing also accepts OpenAI's Businesses in ChatGPT Terms.
   • If you're asked how customers usually reach you (a physical location, an online store or a service), pick the one that's true.

   These screenshots of Business Hub, supplied on November 11, 2026, use a real public listing, Duck Donuts, as the example. Your screens will show your own business.

   Find and select your business in Business Hub

   Step 1 of 4

   Type your business's name into Search business. Use the name customers know it by.

   

   Show me Fill it in Continue

   Further explanation

   The account that claims becomes the admin. Later the admin can add teammates or give an agency access, and each of them signs in with their own ChatGPT account. So claim from the account the business should keep, not a borrowed or temporary one.

   If it didn't work

   • Your business doesn't show up in search: Try the name exactly as your website or sign spells it. An eligible online business may see an option to add it. Local stores and restaurants can only claim an existing US listing for now, so there may be nothing to add yet.
   • You see Contact support on the listing: The listing is locked. Select it to ask for access, and include the step you were on, any error message and a screenshot with personal details removed.
   • Someone else has already claimed it: Open the profile, open the more options menu (•••), choose Dispute ownership, then verify your identity with Persona.
   • You picked physical location and landed on a waitlist, or Service was grayed out as Coming soon: That's what one tester saw on launch day, November 10, 2026. Wait for the email the waitlist promises and check back. Don't pick a type that isn't true to get past it.

2. 2

   Step 2 of 7

   Verify your claim

   Prove the business is yours with one of the methods ChatGPT offers you. OpenAI then reviews the claim and emails you.

   Actions

   • Choose one of the verification methods you're shown. The help article lists Business phone, Business email, Website domain and Shopify store, but launch-day testers saw fewer.
   • For Business phone, choose a text message (SMS) or an automated call, select Get code, then enter the code sent to the number shown.
   • For Business email, select Get code, then enter the code sent to the business email address.
   • For Website domain, add the TXT record ChatGPT shows to your domain's DNS settings, copying the type, name or host, and value exactly. If someone else manages your domain, send them all three. Once the record is in place, come back and select Verify domain.
   • For Shopify store, select Connect Shopify, review the permissions, select Log in to Shopify and sign in to this business's store.
   • Finish the remaining prompts. If the last screen offers ChatGPT Ads credit or a ChatGPT Business upgrade, you can skip both. Neither is needed to claim.
   • Watch your email for OpenAI's decision or a request for more information. While the claim is pending, you can select Cancel claim.

   Further explanation

   Pick the method you can finish today. Phone or email is quickest if you answer that line or read that inbox. Website domain suits you if you, or someone you can reach, controls the website's DNS. Shopify store suits you if you sell on Shopify. The ChatGPT app's Shopify listing says connecting syncs your product catalog with Business Hub, and that the app asks for customer data, store owner data and store data such as products and analytics.

   If you use Website domain, copy the TXT record from your own screen, never from an example.

   If it didn't work

   • The phone code never arrives or phone verification fails: On launch day one tester's phone check failed because the servers were overloaded. Try again later, or use another method you're offered.
   • You don't see all four methods: That's expected. On launch day one tester saw only Shopify and DNS for an online store, and another saw phone, text or DNS. Use one you're shown.
   • Verify domain doesn't go through: Check that the type, name or host, and value match your screen exactly. Some DNS hosts want the name left blank for your main domain, and where you're asked for the domain, enter it without https:// or www. A DNS change can take a few hours to show, so wait and try again.
   • You claimed the wrong listing or used the wrong account: While the claim is pending, select Cancel claim and start again from Step 1.

3. 3

   Step 3 of 7

   Verify your identity with Persona

   Submit Persona's identity check so OpenAI can approve you. Until it's approved you can't publish changes, connect a product feed, see insights or create an agent.

   Actions

   • Get your government-issued ID and the business's registration details in front of you. Check that the name, address and any registration or tax number match official records.
   • If ChatGPT offers Verify with Persona right after your claim, select it, then select Continue to Persona.
   • If it doesn't, or you've left: open Business, select your profile, find Complete verification with Persona in the business overview, and select Verify.
   • Follow Persona's own instructions. It may ask for your ID, the registration details and proof that you can represent the business.
   • If you're creating a new profile through Persona, check every detail before you submit. Approval publishes that profile automatically, and a published profile can't be deleted.
   • Wait for OpenAI's email with the decision. Submitting isn't approval.

   Further explanation

   Persona is a separate identity-checking service, and Continue to Persona hands you over to it. The blue check next to your business name appears when Persona approves you, not when OpenAI approves your claim. OpenAI's launch video shows a check right after a claim, but the help article, updated the same day, says only Persona approval gives it.

   If it didn't work

   • Persona failed or the check expired: Follow the instructions in OpenAI's email. Check your name, address and registration or tax number against official records, then select Try again if it's offered.
   • You spotted a mistake after submitting: While it's under review, select Cancel submission, fix the detail and start the check again.
   • Your claim was approved but there's no blue check: The check appears only once Persona approves you. Look for OpenAI's decision email.
   • You can't find the Persona button later: Open Business (or Business Hub) from the sidebar, select your profile, and look for Complete verification with Persona in the overview.

4. 4

   Step 4 of 7

   Update your business details

   Once Persona approves you, correct what ChatGPT shows about your business. OpenAI reviews each change before it appears, which can take time.

   Actions

   • Open your profile in Business.
   • Find the editor for your business info on your profile. In OpenAI's demo it's headed Edit business info, with tabs for About, Hours, Contact, Location and Photos.
   • On About, check Business name.
   • Type a short, factual description into More about your business. Watch the counter: OpenAI's demo allows 300 characters.
   • Under Contact, check that Phone number is the number customers should call and that Website shows your real site.
   • Select Save.
   • Then look through your profile for the other details OpenAI's help article lists: your product or service category, logo, delivery policy and return policy, plus a cover photo if you want one. Make each one match your website, and save as you go.

   These frames from OpenAI's launch video show the editor for its made-up toy shop, Colorful Clatter. You'll type our made-up candle shop's description over the toy shop's text.

   Update your business details

   Step 1 of 3

   In Edit business info, on About, check Business name, then type a plain description into More about your business. Watch the counter: OpenAI's demo allows 300 characters.

   

   Show me Fill it in Continue

   If the description has you stuck, paste this prompt into ChatGPT with your website address in place of the brackets. Change 300 if your editor shows a different limit, and check every fact before you paste the result into your profile.

   Draft your business description from your website

   Copy

   Read my business's website at [your website address]. Write a description of the business for my ChatGPT business profile, under 300 characters including spaces. Say what we sell or offer and where we serve customers. Use only facts stated on the website. Leave out superlatives, awards, prices and any claim the site doesn't make. If the site doesn't say where we serve customers, leave that out. Give me the description, then list the page each fact came from so I can check it.

   Further explanation

   If you created a new profile in Step 1, you may have entered your category and policies already. Check them here anyway. ChatGPT may also use other sources about your business, so keep your website current too. If you sell products, connecting a product feed is a separate, optional task.

   If it didn't work

   • Your changes won't publish: Publishing changes needs Persona approval first. Check your email for OpenAI's decision.
   • Your changes don't show in ChatGPT yet: OpenAI reviews changes before publishing them, and that can take time. ChatGPT may also use other sources, so fix your website if it's out of date.
   • The counter stops you before you're done: Cut to what a customer needs first, which is what you sell and where you deliver. Your policies have their own fields.
   • You can't find the category, logo or policy fields: Check each tab of the editor and each section of your profile in Business. If one is missing, contact OpenAI support through help.openai.com with the step you were on, any error message and a screenshot with personal details removed.

5. 5

   Step 5 of 7

   Read your insights

   Open Insights and learn what each number counts, so you don't read a blank as zero.

   Actions

   • In Business Hub, open your business and select Insights.
   • Check which period is selected. The help article describes 28 days of activity in ChatGPT, added up across all users. On launch day one tester could switch between 7 and 28 days.
   • Read Mentions. For an online business, a mention counts only when ChatGPT references your website; your name alone doesn't count. For a local business, it counts when ChatGPT shows a result for that location.
   • Read Website clicks: recorded clicks on links to your site in ChatGPT. Its tooltip says clicks don't confirm website visits or conversions.
   • Read the discovery topics: themes across the conversations where you came up, not the questions people typed.
   • Leave Profile views alone for now. It appears in OpenAI's demo, but the help article doesn't define it, so we can't tell you what it counts.

   This frame from OpenAI's launch video shows where the numbers sit: Mentions, Profile views and Website clicks along the top, Top discovery topics below. The figures belong to OpenAI's made-up demo shop.

   What your insights count

   Step 1 of 2

   Mentions, shown here with OpenAI's demo numbers, counts answers where ChatGPT references your website, not your name alone. For a local business, it counts times ChatGPT shows a result for that location.

   

   Continue

   Further explanation

   Insights never shows individual prompts or chats. On launch day one tester saw the numbers on a Brand insights tab, with an Agent insights tab for businesses that have published an agent. To see where your brand shows up beyond ChatGPT, use our guide AEO/GEO Part 1: Find Out Where Your Brand Appears in AI Search.

   If it didn't work

   • Every number is blank: Blank doesn't mean zero. Activity may be below the reporting threshold (OpenAI publishes none), the data may still be coming in, or the metric may not be available yet. On launch day a new profile showed No data is available for this timeframe. Check back later.
   • You can't open Insights: Insights opens only after Persona is approved.
   • Website clicks don't match your site analytics: That's expected. A recorded click in ChatGPT doesn't confirm that a visit loaded or led to a sale.
   • You want to see what people asked: Insights doesn't show prompts or chats. Use discovery topics for themes, and the AEO/GEO Part 1 guide for the wider picture.

6. 6

   Step 6 of 7

   Set up your business agent (optional)

   If you run an eligible US online business, open or create a draft agent, check what it knows and tell it how to answer customers. If you don't qualify, skip this step and the next.

   Actions

   • Check that you qualify: a US ecommerce or online-service business with a website, in an industry the Business Agents Policy allows (openai.com/policies/business-agents-policy/).
   • Open your business in Business.
   • If connecting Shopify made a draft agent, open it. Otherwise, create an agent if the option is there. On launch day one tester saw an agent builder entry on the business dashboard, and OpenAI's demo heads the page Agent builder.
   • Check the Business context box under What your agent knows. In OpenAI's demo it holds facts such as delivery and return terms. Make it match your current policies, word for word as your website states them. We couldn't confirm whether it fills itself from your business details, so read it either way.
   • Review what else the agent will use, such as your products. If your business details from Step 4 are wrong too, fix them there as well.
   • Write how it should answer customers into Instructions, under How your agent behaves, within the Business Agents Policy.

   These frames from OpenAI's launch video show the Agent builder for its made-up toy shop, Colorful Clatter. You'll type our made-up candle shop's policies and instructions into it.

   Set up your business agent

   Step 1 of 3

   In the Agent builder, look under What your agent knows. Business context and Product feed hold the details and products your agent uses to answer customers.

   

   Continue

   Further explanation

   Instructions set how the agent answers, such as what to ask a customer, what to recommend and what tone to take. Facts such as delivery and return terms go in Business context, where you can check them. In the walkthrough, our made-up Larkspur Candle Co. puts its delivery and return terms in Business context, and what to ask, what to recommend and its tone in Instructions.

   A business agent answers the public about your business. ChatGPT's workspace agents are a different thing: they help a team internally.

   If it didn't work

   • There's no option to create an agent: Check that you're on the claimed profile, that Persona is approved (not pending or failed), and that the business meets the location, type and industry rules.
   • The agent uses an old return or delivery policy: Fix Business context or Instructions (and your business details in Step 4 if they're wrong too), then ask the same question again in the preview.
   • You're not sure your instructions are allowed: Read the Business Agents Policy and remove anything it rules out before you preview.

7. 7

   Step 7 of 7

   Test and publish your agent (optional)

   Ask your draft agent a question your customers really ask and fix what it gets wrong. Then publish it, or leave it unpublished.

   Actions

   • In the preview on the right of the agent builder, type a question a customer really asks you into the message box. It reads Message followed by your business name. For example: Can I return a candle if it arrives cracked?
   • Check the answer against your real policies and products.
   • If it's wrong or vague, fix Business context or Instructions (and your business details in Step 4 if they're wrong too), then ask the same question again.
   • When the answer is right, select Publish agent. OpenAI's help article calls it Publish.
   • Or leave the agent unpublished. In the demo it shows Not live, and customers can chat with it only once it's published.

   These frames from OpenAI's launch video show the agent builder for its made-up toy shop, Colorful Clatter: where to type a test question, and where Publish agent sits. You'll type our made-up candle shop's question into the toy shop's preview.

   Preview and publish your agent

   Step 1 of 4

   The phone on the right previews your agent, and customers can't reach it until you publish. Type a real customer question into the Message Colorful Clatter box (yours shows your business name).

   

   Show me Fill it in Continue

   Further explanation

   The agent explains your products and policies and links to your website. It can't complete purchases, make bookings or look up orders, so your site still handles those. Publishing is optional and separate from claiming. We couldn't confirm whether a published agent can be unpublished, so publish when you're happy with the answers, not before.

   If it didn't work

   • The preview answer gets a policy or product wrong: Fix Business context or Instructions (and your business details in Step 4 if they're wrong too), then ask the same question again before you publish.
   • Customers will want to order, book or check an order through it: It can't do any of those. It explains and links to your website, so make sure your site handles the rest.
   • You can't find Publish: In OpenAI's demo it reads Publish agent, at the top right next to Not live. If it's missing, check that you're on the claimed profile, Persona is approved and the business is eligible.

Background and context

Frequently asked questions