Weekly newsletter stats report with Claude and the Beehiiv connector

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Apps it uses

As more of a creative type, I’ve never loved data analysis. Finding the right newsletter numbers used to take forever, and I wasn't even sure I was comparing the right things once I had them. Now I connect Claude to Beehiiv, our newsletter platform, and work through the numbers conversationally. This is for anyone who runs newsletters and dreads the analysis.

  1. Each week I ask Claude for our stats report via a scheduled task.
  2. Claude pulls open rates, clicks, standout comments, reader ratings, and general trends for all three of our newsletters, compared with the weeks before. It can pulls tons of specific data extremely fast, in a way that is much more user-friendly than digging into Beehiiv's metrics.
  3. I run the results through a filter I built to weed out bot clicks and fake poll votes.
  4. Everything gets packaged into a page I present in our team meeting.
  5. Follow-up questions happen in the same chat, so I can keep digging into issues, ask for more data, or troubleshoot solutions with the context already there.

The result is a weekly report ready for the team meeting, and digging into the data no longer makes my eyes glaze over.

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