1Build personas with Claude
Turn what you know about your buyers into clear, usable personas you can actually write ads for, instead of vague guesses.
live workshop · rsvp open
Build and run your ad creative strategy with Claude
Rishi Lalwani Head of Growth, The Rundown AI
Build the personas, write the concepts, test them, and scale the winner, with Claude as the strategist, analyst, and buyer you don't have.
- When
- Wednesday, September 9, 2026 · 2:00 PM EDT Wed, Sep 9 · 2:00 PM EDT
- Length
- 1 hour 30 minutes
About this live course
Running ads used to need a strategist to build the audience, a creative to write the concepts, and an analyst to tell you what worked. Most small advertisers have none of them, so they guess. This session shows how Claude can play all three.
Rishi runs growth for a newsletter with over 2 million subscribers, and he'll walk through his actual process end to end: build a persona, write ad concepts aimed at it, test them, read the data, and put your budget behind the concept that wins. It's the full loop, not a single trick.
It's built for a small budget on purpose. You won't need a big test budget, a pile of variants, or a media team. You'll see how to run the same loop a big brand runs, with Claude doing the heavy lifting and you making the calls.
In this session, you'll learn
5 outcomes2Write concepts that fit each persona
Generate angles, offers, and formats aimed at a specific person, so you're testing real ideas, not noise.
3Test on a small budget
Launch a lean set of ads that gives you a readable signal without burning spend you don't have.
4Let Claude read the data
Connect your ad platform so Claude pulls spend and CPA and maps which concept is actually winning.
5Scale the winner
Spot the one concept worth most of your production time, and know how far to trust it when the data is thin.
What to expect
Live on YouTube
Come back to this page when the session starts and join with one click.
Hands-on workflows
Real setups you can copy, not slideware.
Open Q&A
Bring the AI workflows you are trying to make more dependable.
Replay for 48 hours
The recording lives on this page for 48 hours after the session, with an AI summary PDF.
A preview of what we'll cover
- Why guessing your creative quietly wastes a small budget
- Building buyer personas with Claude that you can actually write ads for
- Generating concepts, angles, and offers for each persona
- Testing lean: a readable signal without a big spend
- Letting Claude pull your spend and CPA and map the winners
- Choosing what to scale, and reading thin data honestly
Tools used in this session
Claude CoworkMeta (Meta MCP)Google Drive
Your instructor
Rishi Lalwani Head of Growth, The Rundown AIRishi Lalwani runs growth at The Rundown AI, a newsletter with over 2 million subscribers, where he owns paid acquisition end to end. Before that came two years in finance and then building the operations of a media and growth agency he helped scale to $2M a year across 25+ SaaS brands. He treats creative and numbers as one system, and writes about performance creative, media buying, and the AI workflows behind both.
