Build a Marketing Creative Studio in Your Pocket
A 3-session course where you design, produce, and refine an AI marketing workflow you can run on your own.
- Beginner
- 17 lessons
- 2 hr 44 min
- Taught by Melanie Moeller
What you'll learn
- Build campaign intelligence Use deep research to map audience needs, trust signals, competitors, trends, and opportunities before creating assets.
- Create a messaging system Turn research into a campaign brief, message hierarchy, proof points, tone, visual direction, and reusable guidance summary.
- Produce visual campaign assets Generate images, build a storyboard, animate shots, and assemble a coherent short-form campaign in CapCut.
- Add voice and music Create timed voiceover and music that support the campaign message, pacing, and emotional arc.
- Test and improve creative Use CTA diagnosis, synthetic personas, brief scoring, and performance data to drive the next iteration.
Lessons 17 lessons · 2 hr 44 min
Every lesson comes with Pro, $29 a month.
Stack, Messaging Architecture, and Visual Identity
- Lesson 1: Introduction and campaign example 6 min
- Lesson 2: Course workflow and tool stack 7 min
- Lesson 3: Personalising ChatGPT and setting research rules 7 min
- Lesson 4: Campaign intelligence engine and deep research 9 min
- Lesson 5: Reviewing research outputs and audience insights 7 min
- Lesson 6: Campaign brief, messaging architecture and concept 7 min
- Lesson 7: Copywriting prompt and campaign summary 4 min
- Lesson 8: Image generation tools and prompting techniques 6 min
Video, Audio, and Campaign Assembly
Your teacher
Melanie Moeller
Founder of GenFutures Lab
Melanie Moeller is the founder of GenFutures Lab and an AI strategy and adoption consultant with 15 years of experience helping organizations move from AI experimentation to practical, scalable implementation. She has held senior roles at Sky, part of Comcast, where she led technology innovation and AI pilots and contributed to early iterations of Sky's streaming TV products, and at the BBC, where she worked on large-scale real-time data services and emerging technologies. Her recent work includes leading a 300-person AI adoption program, delivering a generative AI program at BPP University that reduced exam authoring time by 75%, and facilitating executive AI sessions for organizations including IAG Loyalty. Alongside her consulting work, Melanie has a strong track record in AI training and upskilling, including a successful AI for Marketing course on Maven. She is also a regular speaker at global marketing conferences, including the annual Generative AI for Marketing Summit in London. Through her training and coaching work, she helps founders, solopreneurs, and lean marketing teams build practical, repeatable creative engines they can run themselves.