Perform Real-Time Market Research Using Grok

In this guide, you will learn how to track Twitter trends and news stories from the last 24 hours with xAI’s Grok. You will connect Make.com and Notion so Grok can turn that research into daily memos about a trend or competitor.

• Business owners
• Startup employees
• People looking for new AI workflows

You will build a reusable market research dashboard and automation that creates research memos in Notion using Grok, Make.com, and an xAI API key.

• A Notion Market Research Dashboard database
• A Make.com scenario that receives a Notion webhook
• A Grok-powered research flow that writes a full report back into Notion
• Database properties for status, sources, research output, action items, and citations

• X Premium or Premium+ account ($3)
• Notion Plus plan ($10)
• Make.com account; the free tier includes 1,000 operations/month
• xAI API key from console.x.ai
• At least $5 to fund the xAI developer account
• Expected monthly cost: $13–$30, depending on usage

• Set up a trigger that creates a new research memo on the same topic each day.
• Send the webhook from that trigger each day, or manually turn it on each day to save tokens.