published mar 25, 2026
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Learn how to make custom branded reaction GIFs for your company Slack using Higgsfield’s AI image and video generation. You will create the starting frame first, then animate it into a short branded reaction clip that can be converted into a Slack-ready GIF.
You will build a few short branded reaction clips that you convert into GIFs for Slack, using Higgsfield image generation for the look and Higgsfield video for the motion.
Do not go straight to video generation. Images are cheaper to iterate on, and they give the video model a much better place to start.
If your company is not widely recognizable, gather a logo, wordmark, cover image, or another brand asset that shows your colors, font, and logo before you start generating.
This can also help watermark your GIFs with your company’s logo. Here is the reference asset used in the source guide:
Pro tip: If you are working with a well-known brand, you can usually skip this because the model may already have a strong visual association. If not, use the logo.
Go to Higgsfield Image first. At this stage, your job is not to figure out the GIF’s motion. Your job is to figure out the look.
If the still image already looks right, the video step becomes much easier. You are giving the model a strong visual starting point instead of asking it to invent the whole thing at once.
Pro tip: Do not go straight to video generation. Images are cheaper to iterate on, and they give the video model a much better place to start.
Keep the image prompt simple and direct. Use a recognizable style anchor plus the reaction text you want.
ESPN themed reaction gif with words "SLOW DOWN"“LFG” reaction gif in the style of The Rundown
You do not need to over-describe every detail. The goal is to give Higgsfield a recognizable style anchor and the reaction text you want.
Pro tip: Change the dimensions here to match the final video dimensions you want.
Generate a few stills and choose the one that feels most usable. Then click the camera Animate button on that image to move it into Higgsfield Video.
Set the video length to 3 seconds and turn audio generation off to save tokens. Since you are making a Slack GIF, the audio is not needed.
Reaction GIFThat is all you need. The still image already contains the brand styling, layout, and mood. Next, the video model will add animation.
Pro tip: Use the default video model first. It is usually the best baseline. If you want to optimize for cost or test a different motion style, experiment with other models after you already have one good result.
Download the best MP4 and run it through CloudConvert, or use any MP4-to-GIF converter you already like. Then upload it to Slack and check how it looks at actual Slack size.
Keep the reaction readable and visually simple. The best Slack GIFs are obvious at a glance.
If the first version looks muddy or hard to read in Slack, go back and simplify the still instead of trying to fix everything in the converter.
Once you get one good GIF, make a small pack instead of stopping at one.
If you make a whole batch of MP4s, ask Claude Code to convert them to GIFs in bulk on your desktop so you do not have to use a converter site one file at a time.
If you want to push this beyond internal use, upload the best branded reactions to GIF libraries or use them in social replies so the assets can work as lightweight guerrilla marketing too.
Keep going
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