Pulse scans daily news, turns any story into a full Instagram carousel in our brand voice, then scores it for shareability before we post
I open Pulse and click **Pull AM Brief** or **Pull PM Brief**, search for a topic, or paste in an article link. That triggers a call to Claude, which scans for the five most relevant marketing, AI, and CPG stories that day. I choose one story and expand it into a full seven-slide carousel. Claude writes all the copy according to our brand’s specific editorial rules. I can then generate AI imagery for each slide. The final slide gets a custom scene generated with our actual logo built into it, so it feels native to the story instead of looking like a generic closing card. Once the carousel is built, I run it through a scoring system that evaluates factors such as how surprising the opening is and how likely people are to share it. If a slide scores low, the system automatically rewrites it until it passes. Finally, it generates the caption, a call to action, and a LinkedIn post, and I download everything ready to publish. 1. I open Pulse and select **Pull AM Brief**, **Pull PM Brief**, a topic search, or an article link. 2. Claude scans for the five most relevant marketing, AI, and CPG stories of the day. 3. I select one story and expand it into a seven-slide carousel. 4. Claude writes the carousel copy according to our brand’s editorial rules. 5. I generate AI imagery for each slide, including a custom final-slide scene with our actual logo built into it. 6. I run the carousel through the scoring system, which evaluates the opening’s surprise and the likelihood that people will share it. 7. The system rewrites any low-scoring slide until it passes. 8. I generate the caption, a call to action, and a LinkedIn post, then download everything ready to publish.
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