Operate like a one-person creative team
Use AI to support the core stages of campaign development, from research and messaging to visuals, video, voiceover, music, and creative review.
3-session masterclass • enrollment open
Build a Marketing Creative Studio in Your Pocket
- sessions
- 3
- session length
- 90-min
- format
- Live on Zoom
- replay
- 24h
- access
- Free RSVP
Build a Marketing Creative Studio in Your Pocket
Most AI marketing courses teach isolated prompts and one-off tactics. This one teaches you to build a practical campaign workflow you can run again and again.
Over three 90-minute sessions, you will design and run an end-to-end AI-assisted campaign system: research, positioning and messaging, visual identity, short-form video production, voiceover, music, creative critique, and a simple feedback loop for improving future campaigns.
The goal is not just to generate one set of assets. The goal is to build a coherent process you can reuse every time you develop and launch something new.
In this session, you’ll learn
Design messaging that holds up across channels
Move from product idea to a clear campaign brief, message hierarchy, proof points, and angles you can adapt across the formats you ship.
Produce a short-form campaign end-to-end
Generate copy, images, video, voiceover, and music in one connected workflow using the tools in your creative stack.
Use AI to improve creative before and after launch
Run AI-assisted critique, simulate target persona reactions, identify weak claims or unclear messaging, and use performance signals to guide the next iteration.
Build a system you can sustain solo
Walk away with a documented playbook, reusable prompts, a short-form video campaign, and a repeatable process you can use whenever you launch.
What to expect
Live on Zoom
A link will be sent to your email after you reserve your spot.
Context-first workflows
We will focus on reliable inputs, instructions, projects, and repeatable setup.
Open Q&A
Bring the AI workflows you are trying to make more dependable.
Replay after the session
The raw replay can be made available before this becomes an on-demand course.
A preview of what we’ll cover
- A documented AI marketing playbook scoped to your business.
- A complete creative stack mapped to your own workflow.
- Reusable prompt stacks for research, messaging, copy, voiceover scripts, and visual direction.
- A finished short-form video campaign built during the course.
- An AI-assisted creative critique process you can run before every launch.
- A rapid testing framework for hooks, copy angles, formats, and CTAs.
- A performance analysis workflow that turns campaign data into your next creative brief.
About Melanie Moeller
Melanie Moeller is the founder of GenFutures Lab and an AI strategy and adoption consultant with 15 years of experience helping organizations move from AI experimentation to practical, scalable implementation. She has held senior roles at Sky, part of Comcast, where she led technology innovation and AI pilots and contributed to early iterations of Sky's streaming TV products, and at the BBC, where she worked on large-scale real-time data services and emerging technologies. Her recent work includes leading a 300-person AI adoption program, delivering a generative AI program at BPP University that reduced exam authoring time by 75%, and facilitating executive AI sessions for organizations including IAG Loyalty. Alongside her consulting work, Melanie has a strong track record in AI training and upskilling, including a successful AI for Marketing course on Maven. She is also a regular speaker at global marketing conferences, including the annual Generative AI for Marketing Summit in London. Through her training and coaching work, she helps founders, solopreneurs, and lean marketing teams build practical, repeatable creative engines they can run themselves.