Guides Google published jan 9, 2026

Find Dozens of Free AI Tools With Google Labs

beginner

The Rundown

Learn how to use free AI tools in Google Labs to build marketing content for your business. You’ll try Pomelli, Google Flow, and ImageFX to create ad creatives, videos, and visual frames, with the option to add custom background music later. Some tools, such as Flow, use daily credits and may prompt you to upgrade after you run out; the Pomelli business analyzer takes about five minutes to run.

Who This Is Useful For

Marketers who need ad ideas
Businesses that need social posts
Anyone interested in testing AI audio or video generation for free

What You Will Build

You’ll create reusable marketing assets with Google’s AI tools, including ad creatives, video scenes, visual frames, and the foundation for videos with custom background music.

A brand analysis in Pomelli
Suggested marketing campaigns and downloadable ad creatives
AI-generated video scenes in Google Flow
Styled image frames from ImageFX
Optional custom audio using MusicFX

What You Need

A free Google account
A business or brand website URL for Pomelli
Optional: enough daily credits for tools like Flow

Going Further

Use MusicFX from the ImageFX dropdown to generate music with a similar interface.
Combine Flow and MusicFX to create videos with custom audio.
Generate audio for ads you created earlier with Pomelli.

Use ImageFX to quickly iterate on frames you can drop into Flow.

Navigate to labs.google/experiments.

Copy your business or brand website URL. Go to the Pomelli tool in Google Labs.

Paste your URL into the analyzer and let it run for about five minutes.

You should get a brand analysis similar to this:

Correct anything that does not match your brand.

Click Campaigns in the top-left hamburger menu to see suggested marketing campaigns for your brand.

Open a campaign to download ad creatives or generate new ones in the same style.

Pro tip: Click Animate on a creative you like to generate a video ad or story post.

Note: You can only have one business analyzed in Pomelli at a time.

Navigate to labs.google/flow.
Select “Create Image” in the prompt dropdown.

Describe the starting frame of a scene. Try this example:

Prompt

Beef Jerky brand called Adventure Strips on a picnic table

Go to “Frames to Video” in the dropdown. Use the first plus button to select the generated picture as the starting frame. Flow will create a scene based on that starting frame. You can also select an end frame.

Pro tip: Flow is a great tool for creating video transitions between two clips.

Use ImageFX to practice Nano Banana prompting and explore suggested styles. Every style you add becomes a dropdown with related options.

Lock the seed so your outputs stay as consistent as possible while you experiment with different styles.

Pro tip: Use ImageFX to quickly iterate on frames you can drop into Flow.

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Billy Howell is a Virginia-based entrepreneur and AI educator who used AI-driven marketing systems to generate millions of impressions for startups and small businesses. As he scaled his marketing business, he also grew audiences on YouTube and Twitter by teaching people how to build apps with AI. In 2025, Billy joined The Rundown University to create hands-on video content that helps professionals implement practical, revenue-generating AI workflows in their businesses.

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Find Dozens of Free AI Tools With Google Labs

The Rundown

Who This Is Useful For

What You Will Build

What You Need

Going Further

Open Google Labs

Analyze your business with Pomelli

Create a video scene with Google Flow

Experiment with styles in ImageFX

The Rundown

Who This Is Useful For

What You Will Build

What You Need

Going Further

Every workflow on Rundown University, free for 7 days