Build and run your ad creative strategy with Claude
Build the personas, write the concepts, test them, and scale the winner, with Claude as the strategist, analyst, and buyer you don't have.
Rishi Lalwani Head of Growth, The Rundown AI
8 chapters · 1h
About this course
Build the personas, write the concepts, test them, and scale the winner, with Claude as the strategist, analyst, and buyer you don't have.
What you'll learn
- Claude Project Setup Create a reusable Claude workspace with brand context, avatar research, project instructions, and Meta Ads data access.
- Avatar Research Use real market language from reviews, forums, and social sources to define a specific buyer with clear desires, objections, and motivations.
- Ad Inspiration Analyze competitor and adjacent-market ads to identify transferable hooks, formats, offers, and creative patterns without copying.
- Concept Adaptation Turn proven ad structures into brand-specific concepts by combining persona, angle, offer, proof, and format.
- Performance Analysis Name and group ads by creative variables so Claude can surface winning combinations and diagnose CPM, thumbstop, CTR, and conversion issues.
- Creative Testing Decisions Build a focused testing plan that matches budget, target CPA, localization needs, targeting approach, and production tools to the next best action.
Course curriculum
1 part · 8 chapters
Your instructor
Rishi Lalwani Head of Growth, The Rundown AIRishi Lalwani runs growth at The Rundown AI, a newsletter with over 2 million subscribers, where he owns paid acquisition end to end. Before that came two years in finance and then building the operations of a media and growth agency he helped scale to $2M a year across 25+ SaaS brands. He treats creative and numbers as one system, and writes about performance creative, media buying, and the AI workflows behind both.