Claude Project Setup
Create a reusable Claude workspace with brand context, avatar research, project instructions, and Meta Ads data access.
Course
Build and run your ad creative strategy with Claude
Rishi Lalwani Head of Growth, The Rundown AI
Build the personas, write the concepts, test them, and scale the winner, with Claude as the strategist, analyst, and buyer you don't have.
8 chapters · 1h 19m
About this course
Build the personas, write the concepts, test them, and scale the winner, with Claude as the strategist, analyst, and buyer you don't have.
What you'll learn
6 outcomesAvatar Research
Use real market language from reviews, forums, and social sources to define a specific buyer with clear desires, objections, and motivations.
Ad Inspiration
Analyze competitor and adjacent-market ads to identify transferable hooks, formats, offers, and creative patterns without copying.
Concept Adaptation
Turn proven ad structures into brand-specific concepts by combining persona, angle, offer, proof, and format.
Performance Analysis
Name and group ads by creative variables so Claude can surface winning combinations and diagnose CPM, thumbstop, CTR, and conversion issues.
Creative Testing Decisions
Build a focused testing plan that matches budget, target CPA, localization needs, targeting approach, and production tools to the next best action.
Course curriculum
1 part · 8 chapters
Your instructor
Rishi Lalwani Head of Growth, The Rundown AIRishi Lalwani runs growth at The Rundown AI, a newsletter with over 2 million subscribers, where he owns paid acquisition end to end. Before that came two years in finance and then building the operations of a media and growth agency he helped scale to $2M a year across 25+ SaaS brands. He treats creative and numbers as one system, and writes about performance creative, media buying, and the AI workflows behind both.