Build a Marketing Creative Studio in Your Pocket

Taught by Melanie Moeller

A 3-session course where you design, produce, and refine an AI marketing workflow you can run on your own.

Chapters: 17
Duration: 2h 44m
Difficulty: Beginner
Updated: Jul 2026

What you'll learn

Build campaign intelligence

Use deep research to map audience needs, trust signals, competitors, trends, and opportunities before creating assets.

Create a messaging system

Turn research into a campaign brief, message hierarchy, proof points, tone, visual direction, and reusable guidance summary.

Produce visual campaign assets

Generate images, build a storyboard, animate shots, and assemble a coherent short-form campaign in CapCut.

Add voice and music

Create timed voiceover and music that support the campaign message, pacing, and emotional arc.

Test and improve creative

Use CTA diagnosis, synthetic personas, brief scoring, and performance data to drive the next iteration.

Course curriculum

3 parts · 17 chapters

Melanie Moeller is the founder of GenFutures Lab and an AI strategy and adoption consultant with 15 years of experience helping organizations move from AI experimentation to practical, scalable implementation. She has held senior roles at Sky, part of Comcast, where she led technology innovation and AI pilots and contributed to early iterations of Sky's streaming TV products, and at the BBC, where she worked on large-scale real-time data services and emerging technologies. Her recent work includes leading a 300-person AI adoption program, delivering a generative AI program at BPP University that reduced exam authoring time by 75%, and facilitating executive AI sessions for organizations including IAG Loyalty. Alongside her consulting work, Melanie has a strong track record in AI training and upskilling, including a successful AI for Marketing course on Maven. She is also a regular speaker at global marketing conferences, including the annual Generative AI for Marketing Summit in London. Through her training and coaching work, she helps founders, solopreneurs, and lean marketing teams build practical, repeatable creative engines they can run themselves.