Build a Competitor Database with Claude Cowork

This guide shows you how to set up a competitor intelligence database powered by Claude Cowork. You will download the prompt files, point Claude at the folder, and have Claude structure the system for you. The source notes that the setup can be ready to use in about 5 minutes.

• Founders and executives who want a “live radar” of market threats
• Sales teams that need battlecards for handling objections
• Small teams without an established competitor research system

You will build a reusable competitor teardown workspace that Claude can update as you run analyses. The workspace produces competitor folders, dated killsheets, and an updated Competitive Radar document, with follow-up prompts for sales battlecards and comparison-page mockups.

• A competitor_teardowns folder structured from the SOP
• A competitor folder inside 01_Competitors
• A dated killsheet for each analyzed competitor
• An updated Competitive Radar document
• Optional follow-up sales battlecards and comparison-page drafts

• Claude Desktop app, which the source notes only works on Mac
• The attached prompt kit
• A text editor to view your database

• After generating killsheets, you can ask Claude to convert reports into PDFs or update the SOP to do that automatically. You can also drop updated killsheets into NotebookLM to generate quarterly competitor intelligence reports, including slide decks or podcasts.