Build a Competitor Database With Claude Cowork

Create a new folder named “competitor_teardowns.” Download the prompt kit; it should include six Markdown files. Drop all six files into your new folder.

Open the Claude Desktop app, click the Cowork tab, then click the folder button and select your new folder.

Read the SOP file and structure our folder as outlined in the SOP.

Once the system is built, run a competitor analysis. The guide calls this a “killsheet”: a forensic business analysis of your competitors. The source recommends using the latest Opus model for this analysis.

Use this when you are doing a quarterly review, reacting to new competitor funding news, or reviewing the loss of a major deal.

• Identify the competitor name and URL.
• Send Claude the prompt below, replacing the bracketed placeholders with your competitor details.

Start an analysis on [competitor] using [competitor domain] [any extra competitor domains]

💡 Pro Tip: Before running your first analysis, create a small text file called Context.md describing your own company and offer. This helps Claude understand who “we” are when identifying threats. You can even dictate this into Claude to have it write the file for you.

Open your competitor_teardowns folder in a code editor like Cursor. You should see a new competitor folder inside 01_Competitors, complete with a dated killsheet.

Each time you run a killsheet analysis, Claude will update your Competitive Radar document. This becomes your at-a-glance competitor overview.

💡 Pro Tip: You can tell Claude to convert any report into a PDF, or to update its SOP to do so automatically.

After you have your killsheet, use the included prompts to create sales and marketing assets.

• For sales, run Prompt_03_Battlecard_Generator.md to create scripts for your sales team based on competitor objections.
• For marketing, run Prompt_04_Comparison_Page.md to have Claude mock up a landing page comparing you and a competitor, or competitor versus competitor.