The Rundown

In this guide, you will turn a product photo into a cinematic clip ready for social media using Runway’s video generation tool. This method excels at creating consistent clips that are ready for ad campaigns and product announcements.

Who This Is Useful For

• E-commerce brands and product marketers who have product photos but no budget for video shoots and need video content for social, ads, and product pages
• Real estate agents who want to animate listing photos into walkthrough-style teasers they can send to clients or post on Zillow
• Content creators and personal brandswho need video for...