Using Perplexity Comet to Save Time on Social Media

The Rundown: Perplexity Comet is designed to help prevent you from doom scrolling and wasting too much time on social media. This could be endless Twitter (X) threads or sitting through 3-hour YouTube podcasts. I’ve been testing it for my own content workflow, and honestly, it’s already saved me hours each week.

🧰 Who is this useful for:

• Content creators who want to stay consistent without wasting time
• Social media managers juggling multiple accounts
• Busy professionals who want quick summaries of trending conversations
• Anyone tired of endless threads and videos who just wants the highlights

STEP 1: Download and access Perplexity Comet 

First things first - you’ll need access to Perplexity Comet. (It’s essentially a browser powered by AI agents that can read, summarize, and even take action on the content you’re looking at). 

If you’re part of Rundown University, you can get an invite code. Once you redeem it, download Comet as a separate app for Mac or Windows.

When you open it up, you’ll notice it looks and feels like a browser, but with one major difference: you get an AI assistant built right in. There's no need to copy and paste text into another tool, the AI sees what’s on the page and works directly with it.

STEP 2: Define what you want Comet to do

Let’s say you’re on Twitter (X) looking at a thread. Normally, you’d have to scroll forever. With Comet, just click the Assistant button (top right). Think of it as your personal navigator for social media.

Here’s what you can do:

• Summarize content: For example, I opened a long Greg Eisenberg thread and instead of skimming dozens of tweets, Comet gave me a clean breakdown in seconds.
• Get more context: If you’re confused about terms like “SaaS flipping,” or any technical concept you’d like to clarify, you can just ask Comet to define it and explain the implications.
• Draft posts: Take this workflow a step further where you can literally ask Comet to help you draft a post or reply. I tested it by saying:
  “Write a motivational post that says ‘Today is going to be a great day, let’s get after it.’” Within seconds, it drafted it, opened the Twitter/X text box, and queued it for me to publish. Honestly, I didn’t expect it to work that smoothly. It made me think, this is what a ChatGPT operator should have been.

STEP 3: Submit Your Prompt

Once you’ve told Comet what to do, just hit the “send” button, and the AI gets to work. If it’s summarizing a thread, it shows you the key points pulled directly from the page. If it’s drafting a tweet, it’ll prepare the text and then ask for confirmation before posting.

I really like that last part, asking for permission - it keeps you in control, so you don’t accidentally blast something out to your followers without reviewing it first.

STEP 4: Expand to YouTube and other sites

Twitter/X is great, but my real productivity boost came when I tried Comet on YouTube. Instead of sitting through hours of podcasts like Lex Fridman or All-In, I just had Comet summarize the entire video. Within minutes, I had the key arguments, names, and insights - no fluff.

Even better, if the content includes something technical I don’t fully understand, I can just ask Comet to break it down in simple terms. It’s great at turning long-form into learnable lessons. 

Pro Tip: Use Comet as more than a summarizer. Treat it like your co-pilot for social media. Whether you’re trying to stay active on Twitter/X, quickly digest thought leadership threads, or mine YouTube content for key insights, it’s the closest thing I’ve seen to having a social media assistant on call 24/7.