GuideBeginner
How to use your HeyGen digital twin for marketing videos
The Rundown: In this tutorial, you'll learn how to use HeyGen to create your personal avatar and make it follow any script you choose.
Required tools
None required
Updated
Jan 30, 2026
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The Rundown: In this tutorial, you'll learn how to use HeyGen to create your personal avatar and make it follow any script you choose. This works great for marketing use cases and could replace you on social media as the value of your time is high.
🧰 Who is this useful for:
- Marketers and founders who want on-brand, on-demand videos
- Social media managers scaling content output
- Sales teams personalizing outreach at scale
- Creators who’d rather stay off camera without losing presence
STEP 1: How to access HeyGen and create your avatar
Go to HeyGen. Here you’ll see the newly...