How to create marketing videos with Claude Code
Claude Code lets you create video projects using frameworks like Remotion, turning simple prompts into marketing videos with animations, transitions, and professional effects.
Required tools
None required
Updated
Jan 30, 2026
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The Rundown: Claude Code lets you create video projects using frameworks like Remotion, turning simple prompts into marketing videos with animations, transitions, and professional effects.
🧰 Who is this useful for:
- Marketing teams needing quick video content for campaigns
- Small business owners creating promotional materials on a budget
- Content creators wanting to automate video production workflows
- Developers exploring AI-assisted coding for creative projects
STEP 1: Setting Up Your AI Development Environment
First, make sure you have Node.js installed on your system (version 18 or higher). Open your terminal and check your version by typing node -v. Once confirmed, install the AI coding agent by running:
npm install -g @anthropic-ai/claude-code
This command downloads and installs the agent globally, making it accessible from any directory on your computer. The installation typically takes just a few moments and sets up everything you need to start creating videos.

STEP 2: Initialize Your Video Project
Navigate to the folder where you want to create your video project in your computer terminal or inside your AI coding tool. Open your terminal in this directory and simply type claude to activate the AI agent. You'll see a welcome message indicating the agent is now active and ready to help.
The agent will have access to your current directory and can create, modify, and organize files as needed for your video project.

STEP 3: Create Your Marketing Video
Now comes the exciting part. Give the AI agent a clear, specific prompt about the video you want to create. For example:
"Create a premium marketing video for [your company/product] using Remotion"
The agent will immediately start planning and executing your request. You'll see it break down the task into manageable steps, such as exploring the directory structure, designing video scenes, creating compositions with branding elements, implementing animated text, and adding visual effects.

STEP 4: Refine and Customize Your Video
After the initial video is generated, you can provide follow-up prompts to improve specific aspects. For instance:
- “Make the second sequence shorter and add our company interface”
- “Include more dynamic animations in the opening scene”
- “Add a call-to-action button at the end”
You can also add your own assets (logos, images, UI screenshots) to the project folder, and the agent will incorporate them into the video design. The more specific your feedback, the better the final result will be.
Once you're satisfied with the video structure, run npm run start in your terminal to preview your video. The agent creates a local development server where you can view and test your marketing video in real-time.

Pro tip: Don't expect perfection on the first try. The real power comes from iterative refinement through follow-up prompts and adding your own visual assets to guide the AI's creative process.
