How to Build a Lead Magnet Tool for Your Website with Replit

This guide shows you how to use Replit to build a custom calculator lead form for your website. You will produce a simple internal lead-generation calculator builder that captures email leads, stores responses, and can generate embeddable calculators. If you can copy and paste, you can follow the workflow.

• Agencies that want to build custom lead magnets for clients without hiring a dev team.
• Marketing teams tired of paying per-seat pricing for simple calculator tools.
• Non-technical founders who want to capture leads with interactive tools.

You will build a reusable calculator lead form app for your website. The app lets you create custom calculators, generate an iframe embed, and store lead responses and emails in a Replit database.

• A custom calculator lead form.
• Editable calculator colors, text fields, and formulas.
• An iframe code snippet you can embed on your website.
• A place in Replit to view captured lead data.

• Replit Core membership ($25/month).
• A website where you want to embed the calculator.
• Calculator details such as the color scheme, text fields, and formulas you want to use.

• Embed the generated iframe into your website.
• Send lead data somewhere else by using an automation tool like n8n or Make.com to receive the data via webhook and store it in a Google Sheet.
• Build automations to deliver lead magnets to the user.