What You'll Learn:

• Choose Projects That Actually Work
  Walk away with a decision framework that helps you identify which marketing tasks to tackle with AI first - increasing your odds of success and driving team adoption instead of creating more work.
  
• Build Your Marketing Context Library
  Create the essential context documents (brand voice, competitor landscape, customer insights) in Markdown format that you'll attach to every AI conversation. This will save you from having to load up chats over and over again, and will turn generic outputs into work that sounds like your brand.
  
• Run Research at Intern Speed
  Learn how to analyze hundreds of competitor TikToks, synthesize market trends, and create micro-persona research in hours instead of weeks - focusing AI on the front-end research that humans used to skip.
  
• Turn AI Into Your Strategy Coach
  Master the art of using AI for feedback, not just creation - get your funnels analyzed, your copy critiqued, and your positioning challenged before you ship, dramatically improving quality without adding headcount.
  
  Workshop Overview
  Most marketers are disappointed with bland results when asking AI to FINISH your projects, write the final ad, create the email campaign, design the landing page. This workshop flips that approach. You'll learn a practical framework for deploying AI where it immediately excels: deep research, context synthesis, and strategic feedback. Walk away with reusable context documents, team-ready AI projects, and a clear roadmap for what to automate first.